Tyler Sis's Global Reach: How Local Celebrities Become International Phenomena

Results showed that it was the attractiveness and trustworthiness of local celebrities that had a significant effect on generation y and z. Web — celebrity endorsement has become ubiquitous in international destination marketing, but studies have rarely assessed the differences between the effects of. Web — the proliferation of celebrity studies across multiple fields and disciplines demonstrates an emerging scholarly consensus about the importance of celebrity for. Webin contrast to the dominant focus in the newly emergent field of celebrity studies on celebrity as a global phenomenon, the emphasis in this issue is on the interface. Web — the quality of high and popular cultural outputs, the quality of national food and drink, relative international appeal of national celebrities, the perceived quality of the.

Original productions allowed netflix to tailor content for different regions and languages, fostering a more global audience and scaling internationally. Web — the first indicator of influence is reach, which means influencers own large social media followings, and can trigger a large secondary reach;